Purchase Order Finance

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New Delhi,Reliance Retail Ltd. Launched its much awaited format and India’s largest hypermarket under the brand name “Reliance Mart” at Iskon Mall, SG Highway, Ahemdabad on August 15. After the successful launch of the Supermarket format ”Reliance Fresh” and the consumer electronics concept mega store “Reliance Digital”, the hypermarket is the third retail format launched by Reliance Retail.

Spread across 165,000 square feet of shopping area, RelianceMart will provide the shoppers a never before experienced shopping delight. The hypermarket will carry a range of over 95,000 products catering to the entire family. Shoppers will have the option to choose from the wide array of products in every category ranging from fresh produce, Food & grocery, home care products, apparel and accessories, non – food FMCH products, consumer durables and IT, Automotive Accessories, lifestyle Product, Footwear and much more.

Commenting on the launch of this new product, Shri. Mukesh Ambani, Chairman and Managing Director, Reliance Industries Ltd. said, “Organised Retail has potential to trigger socio-economic transformation on an unprecedented scale in our country and will bring about enormous spin-off benefits to the Indian economy and its various constituents”.

The launch of Reliance Mart is yet another step by Reliance Retail towards providing an international shopping experience to all our customers at unmatched affordability, guaranteed quality and choice of products and services. RelianceMart marks the achievement of another milestone in our effort to unleash a retail revolution in India.” Shri Ambani added.

RelianceMart offers some unique services to the shoppers like tailoring, shoe repair, watch repair, a photo shop, gift services and laundry services all within the store. The store also houses its own fresh bakery serving “hot off the oven” bread and bread products through out the day and local savories, an ice-cream train for the kids, a chakki, ready-made batter and loose tea and pickle for the housewives.

RelianceMart will also sell fine jewelry and fashion jewelry as a part of its Lifestyle section.

RelianceMart will also house a health and wellness store providing pharmaceutical drugs and other wellness products. For the shopper’s convenience, the store providing pharmaceutical drugs and other wellness products. For the shopper’s convenience, the store has a cafeteria providing quality food and beverages for ready consumption, an ATM machine and a consumer service / membership desk to provide the customer a truly international shopping experience.

The hypermarket also launched a host of Reliance’s own brands in select categories with superior quality and affordable prices like “First Class”, “Network, Netplay, Team Spirit” and Sparsh in Men’s and Women’s Formal / Casual and Ethnic wear, “DNM- X” in the jeans category for men and women, “Panda” for kids clothing and “ Grip” in the luggage section. The footwear category will carry “Zig” in formal wear. “Hi Attitude” for semi -formal, “Tosco” as party wear and “Monza” for the sports enthusiast. There are many products that will be exclusively available in RelianceMart stores only.

RelianceMart with 61 check out counters has for the first time in India introduced the Mobile POS system for faster check outs. This is aimed at reducing the customer wait time. The store planning, atmospheries and layout has been designed specifically to provide “a complete solution” to the customer.

RelianceMart will remain open from 10:00 a.m. to 10:00 p.m. seven days a week. The store has over 400 highly skilled and trained customer sales representatives.

RelianceMart will continue to offer all its customers RelianceOne, a common membership and loyalty program across all its formats, which follows the philosophy of ‘Earn Anywhere, Spend Anywhere’. RelianceMart will also provide easy and attractive finance options, including 0% financing for your purchases on select products.

Reliance Retail plans to have a pan India presence by opening over 30 RelianceMart hypermarkets this year and over 500 by the end of 2010.



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nat2ly asked:

3.The group project manager for ointments at American Therapeutics Corporation was reviewing price and promotion alternatives for two products: Rash-Away and Red-Away. Both products ere designed to reduce skin irritation, but Red-Away was primarily a cosmetic treatment whereas Rash-Away also included a compound that eliminated the rash.
The price and promotion alternatives recommended for the two products by their respective brand managers included the possibility of using additional promotion or a price reduction to stimulate sales volume. A volume, price, and cost summary for the two products follows:

Rash-AwayRed-Away
Unit price$2.35$1.40
Unit variable costs$1.60$0.50
Unit contribution $0.75$0.90
Unit volume1,250,0002,000,000

Both brand managers included a recommendation to either reduce price by 15% or invest in an incremental $200,000 in advertising.

a)What absolute increase in unit sales and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Rash-Away? For Red-Away?
Rash Away Unit:
b)How many additional sales dollars must be produced to cover each $1.00 of incremental advertising for Rash-Away? For Red-Away?
c)What absolute increase in unit sales and dollar sales will be necessary to maintain the level of total contribution dollars if the price of each product is reduced by 15 percent?

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